When You Love Leading, Everyone Performs Better.
Not Just Your Team. You.
Because leadership shouldn’t be constantly overwhelming. And it shouldn’t be draining. It should feel like something you want to do. Something that energises you, not empties you.
At Further Potential, I help purpose-driven CEOs, founders and executives lead in a way that’s empowering, aligned, and sustainable without losing themselves in the process.
20+
Years of
Experience
100+
Coaching
Clients
∞
sustainably high-performing teams
Doing It, But Not Loving It.
Something is off. You’re growing. Hitting the targets. Or maybe not. From the outside, it might all look good or maybe, the cracks are starting to appear.
Either way, I’ve been there. It feels flat, frustrating; Like you’re constantly holding it all together while feeling increasingly drained.
- You’re tired, you feel depleted by the end of each day.
- You’re running meetings, making decisions, but where’s the space to think?
- You’ve got a team to lead, but no one to talk to, not really.
- You’re holding the whole thing up, and quietly wondering how much longer you can.
This is the part no one prepares you for. The part where leadership gets lonely, heavy, and quietly misaligned. This is the part I help you make sense of, and move through and thrive.
Meet Viviane Joynes:
I’ve built thriving teams from scratch, and lived to tell the tale. I’ve run companies and led in startups, scaleups, and FTSE100s. Built high performing teams across multiple countries. And learned, the hard way, that trust isn’t just a nice to-have. It’s the foundation.
From boardrooms to depletion, I’ve been in the thick of it. I’ve got the experience and the scar tissue. Now, I help CEOs and executives feel fulfilled by leading in a way that actually works, for them, and their teams.
It’s not about performance at all costs. It’s about understanding and building sustainable performance for yourself and the people you lead. I want you to love leading.
I want you to love leading.
Trusted by
What I Do.
Explore the ways we can work together:
1:1 Coaching
Support that’s strategic, honest, and emotionally grounded designed for leaders.
Team Workshops
Workshops that spark real conversations and drive lasting team performance.
The Leadership Lift
Confidential, focused monthly groups for peer support and fresh perspective.
Keynotes
Bold, practical talks, clarity and challenge from real leadership, not jargon or hype.
This is about performance you can sustain. It’s support for the person who leads.
Whether you’re feeling stuck, stretched, or ready to shake things up, I help you lead in a way that actually feels like you.
I work with CEOs, founders and executives who want to:
- Get their energy back.
- Have more impact & think clearly.
- Set boundaries without guilt.
- Get the best out of their teams.
- Create culture of sustainable high performance.
Through deep, bold conversations, the kind you rarely get to have, we figure out what really matters. And what’s worth your energy.
Feeling like you’re leading alone?
Every decision’s on you, and no one truly “gets it”.
The CEO Lift is your private peer group, real talk, fresh ideas, and support from leaders who understand.
Join today and lead with more clarity, confidence, and energy.
What My Clients Have to Say.
I’ve been working with Viv for nearly a year, and she’s been genuinely transformative. She creates a space that feels entirely yours while bringing the right structure, insight and challenge when you need it most.
Her personable style, combined with deep experience, makes every session constructive and grounded. I always leave with clarity, direction and a sense of progress. I highly recommend her to anyone looking for thoughtful, effective coaching.
Working 1:1 with Viviane has been incredibly valuable. She quickly understood the challenges I was facing as a Chief Executive and helped me navigate them with clarity and confidence.
Her experience and insight helped me problem-solve complex situations and see opportunities I hadn’t considered. Viviane has a unique way of challenging your thinking while fully supporting your growth — I always leave our sessions with a clearer path forward.
The CoSec team at TP ICAP had a great offsite hosted by Viv. A consummate professional who really took the time to understand what the team needed to help us be an even better. We will definitely use Viv again and I would wholeheartedly recommend her services to other teams/individuals in the future.
Working with Viv, I’ve already become so much more aware of my strengths, the impact I want to have, and how to put this into practice. I’ve developed more confidence in myself and have a much better understanding of my purpose as a leader and what I aspire to in my career.
Working under Viviane's leadership has been a truly inspiring experience that has significantly contributed to the development of my career. She creates an inclusive, trustworthy and collaborative work environment and promotes open communication and innovation, creating a synergistic dynamic that contributes to the overall success of the team.
Viviane's coaching has had a very positive impact on my professional journey. Thanks to her support I have embraced changes at work, successfully stepping into a new international role and managing a larger team. Viviane's expertise in team-building, handling other senior leaders and helping me focus on key priorities has been invaluable.
She has also helped me achieve a healthier work-life balance, which has significantly enhanced my overall wellbeing. I am truly grateful for her support and mentorship
Keynotes & Guest Speaking.
Short on fluff. Big on honesty.
I speak at events, conferences, and leadership gatherings where people are ready for real talk.
My talks are bold, grounded, and refreshingly human, no jargon, no hype, just clarity, challenge, and stories from the messy middle of modern leadership.
Want to see what I cover?
Prefer a conversation instead?
Not ready to chat? Start here.
The Resources section is full of real stories, honest insights, and useful tools for leaders figuring it out as they go.
The Leadership Lift, The Podcast.
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Articles on energy, culture, & CEO life.
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Short videos & talks.
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Don’t just lead. Love leading.
You don’t need to do it alone. If you’re ready to talk, no pitch, just a friendly chat, I’m here.
Let’s make space for what matters most.